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The Preferred Home Staging Training & Designation for Luxury Agents

The Preferred Home Staging Training & Designation for Luxury Agents

COVER PHOTO STAGED BY HSE CERTIFIED REALTOR®, VANESSA GUZMAN - COLORADO

CLICK HERE TO READ VANESSA’S STORY

          Now Celebrating Our 25th Year as Industry Leaders & Innovators  


HOME STAGING IS MARKETING

Homeowners want to sell their home quickly for the best possible price. Buyers want a home that appeals to their needs and aspirations. Home Staging is the winning marketing strategy that ticks all the boxes! Buyers enter the market with a budget in mind and once they’ve cleared that hurdle, it’s all about the house. When a listing can meet or even exceed their expectations, they’re going to want it and are often willing to jump through hoops to make it their own. And that’s what home staging is. It’s about giving the buyers what they want. It’s that simple. The goal for any Realtor® or staging professional should be to present their listing with the potential buyer in mind. Always. When you start looking at a listing as a product. When you understand that a superior product is going to garner superior results. When you recognize that armed with a Home Staging Expert® Certification you have it within your power to create those buyer-friendly rooms that sell.  That’s a winning marketing strategy that people want to buy.  

The first step in exceeding your customer’s expectations is to know those expectations.
— Roy H. Williams

BECOME A HOME STAGING EXPERT®

If you do what you’ve always done, you’ll get what you’ve always gotten.
— Tony Robbins

Considered leaders in the Home Staging Industry since 1999, our affordable, comprehensive workshops were designed to get you up and running fast to earn your Home Staging Expert® Certification and empower you with all the tools you need for home staging success! With over two decades of experience as a working home stager, HSE Founder and President Lori Matzke understands exactly what it takes to give any listing that all-important ‘WOW’ factor, appealing to the most potential buyers and enjoying top $$$ for your efforts. Under Lori’s direct guidance, guidelines, influence, and instruction, our Certified HSE Training Team have been educated in all aspects of our program and principles and bring along their own set of unique skills and expertise to ensure you enjoy an exceptional workshop experience. Register for one of our immersive workshops today and gain all the knowledge and confidence you need to turn any property into a highly desirable, buyer-friendly listing!

ABOUT THE HSE CERTIFICATE AND DESIGNATION

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As the fastest growing home staging training resource in the marketplace, Home Staging Expert® enjoys a stellar reputation! The HSE Certificate & Designation are recognized as one of the most distinguished and solid investments for Realtors® and professional stagers, alike. We don’t spend time trying to ‘up-sell’ other products or courses to our students or members because we don’t have to. Home Staging Expert® offers an elevated level of insight and training, raising the bar on industry standards to ensure our Certified HSE’s have been provided with a pragmatic, results-driven foundation and possess a well-balanced combination of both classroom instruction and hands-on experience.

A year from now, you’ll wish you had started today.
— Karen Lamb

√ No prerequisites or minimum experience necessary to become certified!

√ No additional courses required to maintain your designation!

√ No annual fees to renew your certification - You’ll be HSE Certified for the life!

Pssst…Did you know that most home staging training companies charge a significant annual renewal fee to maintain their designation? Make sure you know what you’re signing up for! Our one-time workshop pricing is all-inclusive. No hidden fees, agendas, or surprises. Once an HSE, always an HSE!


THE HOME STAGING EXPERT® ADVANTAGE

A properly staged home should take potential buyers on a journey, gently guiding them from one fabulous space to the next without any interruptions, ensuring all the positive features stand out along the way. Staging a home for market should be both thoughtful and strategic and that’s exactly what you’ll learn from us.  Our training program is based on 25 years of hands-on home staging experience, not just hearsay, theories, or concepts, to ensure you’ll understand how to achieve home staging success for yourself!

We pride ourselves on our working-home-stager status. The vast majority of companies offering home staging training cannot claim the same. But staging homes is what we've been doing since 1999 and it's what we love to do! We know how to handle every situation, what works and what doesn't, and how to turn any home into a staging success story. Our experience, streamlined methods, and ability to communicate what needs be done to get the homeowner on board are just a few of the many reasons our workshops rank superior. Register today with one of our highly qualified HSE Trainers and learn the difference for yourself!

Rarely have I seen a situation where doing less than the other guy is a good strategy.
— Jimmy Spithall

WHY LUXURY REALTORS® ARE GETTING HOME STAGING EXPERT® CERTIFIED 

There are only two ways to establish a competitive advantage: do things better than others or do them differently.
— Karl Albrecht

If you’re a Luxury Realtor® or an agent trying to break into that market, you already know the mindset of the luxury property owner is completely different than average. They have much higher expectations of their agent and look to them for more guidance and expertise and are less open to bringing in a third-party for additional assistance. That’s why it’s imperative for a Luxury Realtor® to have first-hand working knowledge of the home staging process to guide their client through without offending.

The Home Staging Expert® Training Workshops were specifically designed with Realtors® in mind.  We don’t teach you ‘how to work with a stager’ like so many of our competitors, we teach you how to actually stage a property to appeal to more potential buyers and ensure you’re able to provide specific and effective instructions to your client for outstanding results! 

WE DIDN’T CREATE HOME STAGING.  WE PERFECTED IT.

WHAT YOU LEARN FROM THEM

This Luxury Property was staged by a Realtor® who earned their certification from one of our well-known competitors.

You’re not the only one taking notice of the marketable difference in the end result! So do potential buyers.

WHAT YOU LEARN FROM US

This is that same listing, utilizing all the same furnishings and accessories, after being re-staged during a Home Staging Expert® Hands-On Workshop using our methods and techniques!

CLICK HERE FOR MORE DETAILS OF THIS SIDE-BY-SIDE COMPARISON


WHAT OUR STUDENTS ARE SAYING

Education is learning what you didn’t even know you didn’t know.
— Daniel J. Boorstin

UPCOMING HSE WORKSHOPS

FLORIDA - 2-Day Hands-On

April 2-3, 2024

Day 1 - 9 a.m. - 5:30 p.m. Day 2 - 9 a.m. - 1:00 p.m.

8 Continuing Ed Credits for FL Realtors

Tampa, Florida Location

IOWA- 1-Day Hands-On

April 8, 2024 - 9:30 a.m. - 4:00 p.m

Cedar Rapids, Iowa Location

COLORADO & WYOMING - 2-Day Hands-On

April 9-10, 2024 - 9 a.m. - 4:30 p.m. (Both Days)

12 Continuing Ed Credits for CO & WY Realtors

Denver, Colorado Metro Location

TEXAS - 2-Day Hands-On

April 24-25, 2024

Day 1 - 9:30 a.m. - 4:00 p.m. Day 2 - 9:30 a.m.-2 p.m.

11 Continuing Ed Credits for TX Realtors

San Antonio, Texas Location

MISSISSIPPI - 1-Day Hands-On

April 26, 2024 - 9:00 a.m. - 4:00 p.m.

7 Continuing Ed Credits for MS Realtors

De Soto County, Mississippi Location

MINNESOTA - 1-Day Hands-On

May 8, 2024 - 9:00 a.m. - 4:00 p.m.

7 Continuing Ed Credits for MN Realtors

Twin Cities SW Metro, Minnesota Location

ILLINOIS - 2-Day Hands-On

May 14-15, 2024

Day 1 - 9:30 a.m. - 4:00 p.m. Day 2 - 9:30 a.m.-2 p.m.

Chicago Area, Illinois Location

VIRGINIA- 1-Day Hands-On

May 23, 2024

Day 1 - 9:30 a.m. - 4:00 p.m.

Leesburg, Virginia Location